We Stopped Losing Orders in Email Threads — A Customer Story

The operations lead at a mid-size Norwegian catering company described the problem simply: we were losing orders in email threads. Not literally — the orders existed somewhere — but in practice the information needed to deliver them was scattered across several inboxes, a shared spreadsheet nobody fully trusted, and the memory of whoever had taken the original call.

The communication overhead problem

In a catering operation running on email and messaging tools, every order generates a thread that is, in theory, a record of what was agreed. In practice, reconstructing that record is an archaeological exercise. The problem gets worse with volume: more orders means more threads, and more threads means more places where the current state of an order might be hiding.

What moving to Order Arena changed

For this company, the move changed the fundamental nature of order information in the business. Instead of existing in email threads and spreadsheets, order data lived in one system where every stakeholder saw the same view. The manager described the change as operational calm — not because less was happening, but because nobody had to go looking for the truth.

The numbers they reported

In the six months before implementing Order Arena, the company says it had experienced eleven significant order errors. In the twelve months after, it reported two. It also reports handling roughly 35% more orders with the same team.